The 5 Stages of a Home Improvement Buyers Journey [Infographic]
In your ongoing research into marketing your home improvement company more effectively, you've undoubtedly run into terms and concepts that can be, at best, confusing. Two of the most used terms in the entire marketing space today are buyers persona and buyers journey.
Buyer persona, as defined by the folks at BuyerPersona.com, is "an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers." In other words, figuring out who your ideal customer is will help you figure out how best to market to them.
The buyers journey, then, is using the information gathered in defining the persona and determining the journey that the persona takes in getting to the actual purchase of your product or service. Proper use of this information can help you understand the best way to market to your potential customer during each step of the journey.
The infographic below illustrates this whole idea. During our next few visits, we'll go into depth and define what each step in the journey looks like and also try to help with some of the best marketing ideas during each part of the process.