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email marketing

Home Improvement Lead Generation Via Email Marketing

Some say that email marketing is dead.  I say, "Don't knock it until you try it."  The reality is when it comes to home improvement lead generation via email marketing, most sites I see, or home improvement pros I talk to, don't really understand the potential for generating leads using this low cost source.  The other thing that I’ve heard discussed repeatedly during my association with home improvement businesses is lead quality.  We’ll discuss how proper use of email marketing can turn…