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Home Improvement Marketing

Home Improvement Marketing / 12 posts found

home improvement marketing

The Home Improvement Marketing Pros Are Back

The Pros are back!  After an extended (read: too long!) website redesign, Daniel and I are back and ready to assist you with all of your home improvement marketing strategies. Let's take a look at what we've done, and how it benefits you.Our Home Page​The new Home Improvement Marketing Pros home page has an all new, scrolling, minimalist design. The ​thought process going in was to immediately communicate the benefits to you of what we do as soon as you land. If you are reading this, it's…
call tracking numbers

Call Tracking Numbers: Good Idea or Bad

Does it make sense to use call tracking numbers as part of your home improvement marketing strategy?  There are some definite pros and cons...​Why Use Call Tracking Numbers​ ​Call tracking numbers are most often used to gauge the effectiveness of marketing campaigns with regards to ROI.  In a home improvement marketing setting, there are several places that you might consider using call tracking numbers.​Offline Marketing​​Your marketing plan for your home improvement business…
marketing to existing home improvement customers

Marketing to Existing Home Improvement Customers

As we complete our review of the 5 stages of the home improvement buyers journey, we end with what could be called the "Holy Grail" of this, and most other, types of business.  You've done exactly what you told the customer you would, the product or service provided is performing as promised and you get additional opportunities to market to existing home improvement customers, either for additional products or opportunities with friends or other family members. ​ ​The Benefits of Marketing…
marketing your home improvement business by telling stories

Maximizing Your Success in Marketing Your Home Improvement Business

At this point in the home improvement marketing buyers journey, the Decision Phase, maximizing your success when it comes to marketing your home improvement business is about one thing: closing the sale.​By the time you get here, the potential customer has used all previous information gleaned in their research to narrow it down to a specific number of home improvement dealers.  We've dealt with how you got here in several previous posts.  Today we want to talk about how to finish. Obviously,…

Generate More Home Improvement Leads

Need to generate more home improvement leads?  This part of the home improvement buyers journey, the Alternatives Stage, is where the proverbial rubber meets the road.  This stage is actually defined by the end of one part (finishing research on the product/service desired) and the beginning of the next (the choice of potential home improvement dealers to potentially do the work).If you put yourself in a position to be involved, and maybe even guide, your potential customers research,…
home improvement leads quality

Being Involved in a Home Improvement Customers Research

Being involved in a potential home improvement customers education should be your ultimate goal regarding step two of the home improvement buyers journey; educational research.  Play your cards right here, and you can turn a cold lead into a warm one with very little direct effort.​In one of the greatest book on developing a sales driven business that I've ever read, called The Ultimate Sales Machine by Chet Holmes, Holmes starts with the premise that for any given product or service,…
home improvement leads

How To Generate Home Improvement Leads Quicker

You want home improvement leads...and the quicker the better, right?  Today we're going to talk about how to do that by taking a look at the first step in the home improvement buyers journey that we talked about the last time we got together: Issue Awareness. ​The Best Source for Home Improvement Leads is Someone Knowing They Have Issues... Isn't this where virtually ever sale begins?  The homeowner identifies that there are issues around the home that need fixing, updating or upgrading. …

The 5 Stages of a Home Improvement Buyers Journey [Infographic]

In your ongoing research into marketing your home improvement company more effectively, you've undoubtedly run into terms and concepts that can be, at best, confusing.  Two of the most used terms in the entire marketing space today are buyers persona and buyers journey.​Buyer persona​, as defined by the folks at BuyerPersona.com, is "an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers." …
Home Improvement Marketing Cirlce of Life

Home Improvement Marketing: The Circle of Life

  If you have kids or grandkids, you undoubtedly watched “The Lion King” at least once…or, if you are like me, dozens of times. One of the key themes is “the circle of life.” Home improvement marketing professionals have their own “circle of life,” that must play itself out much more often to insure success.   Home Improvement Marketing:  What You Have to Do Every Day   At the end of the day, if you own a home improvement company, you’ve got to do three things over…
home improvement marketing ideas

Scratch The Itch With Need Based Home Improvement Marketing

by Daniel Gallegly
Here's the big question: Is the home improvement marketing you're doing actually relevant? Does it scratch an itch?   All too often, home improvement companies water down their marketing trying to answer questions that consumers aren't even asking. For instance, do they really want to know if you offer the best service around? Do they care if you're family-owned and operated? Will they drop whatever they're doing because you guarantee the lowest price? Do you think it matters a lot to them…