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home improvement lead generation website

What Makes For A Good Home Improvement Lead Generation Website

So, you're thinking about creating a new, or updating an existing, home improvement lead generation website.  Great!  Before you do, let's make sure we understand what this lead generating machine is supposed to accomplish.   Golden Rule #1 Your new home improvement lead generation website should provide credibility and authority for your business. Whether it's before you ever meet with a homeowner, or after you do, you can bank on the fact that today's savvy consumer will look at…
home improvement websites

Home Improvement Websites–What Are Your Goals?

  What are some of the goals of  home improvement websites?  Chet Holmes, author of the Ultimate Sales Machine (affiliate link), talks about most websites being nothing more than glorified brochures, rather than "money making magnets."  Previously, we talked about three resolutions from a home improvement marketing standpoint.  The first resolution was to work on your home improvement websites call to action.  But first, you need to figure out what you hope to accomplish by having a website. …