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new home improvement lead generation website

Do You Have a Home Improvement Lead Generation Website

As we’ve travelled down this DIY home improvement marketing road, you’ve probably figured out it’s really not about finding them, but them finding you.Of course, there’s the issues surrounding collecting, distributing and follow-up of all the leads that you generate. That’s typically taken manpower, often times in the form of phone rooms. Leads got lost (or sometimes stolen), overtime got paid, and lead quality suffered.That’s where a good home improvement lead generation website comes…
internet effectiveness as a lead generation source

The Effectiveness of the Internet as a Lead Generation Source

​ Internet marketing is a more effective way to generate home improvement leads.Really, Joe, are you sure?We’ve been working our way through a series about how to look at marketing your home improvement company from a different standpoint, and there have been very few posts or series that we’ve done that have generated the kind of passionate responses and questions this one has.I don’t mind telling you that quite a few of these have challenged our assumptions. Most of these responses are…
making a keyword list to find more home improvement customers

Finding More Home Improvement Customers

​During our last get together in our on-going conversations about DIY home improvement internet marketing we began talking about how the marketing dynamic has changed. This has lead us away from a reliance on high cost, low return forms of advertising to the masses in the hopes of catching a potential customer right when they were ready go into buying mode.We’ve identified a process that has included identifying your ideal customer and trying to figure out “where” they are online and how…
change how you think about marketing your home improvement business

It’s Time For a Change In How You Think About Marketing Your Home Improvement Business

​After spending the time to define your ideal home improvement customer the next step in your DIY home improvement internet marketing effort  is to spend the time understanding how that customer can find you. By now, some of the DIY home improvement marketing discussions that we’ve had might seem a bit foreign to you, as our home improvement marketing tactics have traditionally focused on the immediate lead, and with good reason. The old adage about “striking while the iron is hot”…
ideal home improvement customer

Home Improvement Marketing: Your Ideal Customer

Today let’s focus on the DIY aspects of identifying your ideal home improvement customer. But before we do, let’s talk through why this is so important. Why Identify Your Ideal Home Improvement Customer​Focus—We’ve previously discussed how the marketing/advertising paradigm has necessarily changed with the competition for, and cost of, home improvement leads rising so much in the past 5-10 years. Today, effective home improvement marketing focuses on a more narrow, but more qualified,…
home improvement internet marketing help internet marketing

Home Improvement Marketing Help: Internet Marketing

Both Daniel and I truly believe that there are many home improvement business owners out there that have the time, desire and skill set to handle their own marketing. Being educator’s at heart, we bet some of you just need a little home improvement marketing help. Today starts a series that we’ll revisit often that we hope will help. Each week we’ll delve into one specific topic designed to give you the knowledge necessary to get a quick start on a specific topic, and offer other resources…
home improvement marketing

The Home Improvement Marketing Pros Are Back

The Pros are back!  After an extended (read: too long!) website redesign, Daniel and I are back and ready to assist you with all of your home improvement marketing strategies. Let's take a look at what we've done, and how it benefits you.Our Home Page​The new Home Improvement Marketing Pros home page has an all new, scrolling, minimalist design. The ​thought process going in was to immediately communicate the benefits to you of what we do as soon as you land. If you are reading this, it's…
Putting you customer first

Effective Home Improvement Sales Training

You're not doing enough home improvement sales training within your organization. How can I make that bold, challenging statement? Simple...it's what I spend about 60% of my time doing, and there's not one single organization that I'm working with that is doing enough training with their staff. ​ ​In addition to not doing enough training with your home improvement salespeople, you're also not doing enough training with every one of the rest of your staff. Yes, when you are in a business that…
home improvement customers needs

Understanding a Home Improvement Customers Needs

In our business, success from a sales standpoint begins with an understanding of a home improvement customers needs.  Part of the customer focus that we talked about in a previous post is the salespersons ability to uncover and assess the true needs of the potential home improvement buyer.​What Are Your Home Improvement Customers Needs​Those of you that have been in the business for any real period of time remember when most home improvement leads came as a result of cold call telemarketing.…
call tracking numbers

Call Tracking Numbers: Good Idea or Bad

Does it make sense to use call tracking numbers as part of your home improvement marketing strategy?  There are some definite pros and cons...​Why Use Call Tracking Numbers​ ​Call tracking numbers are most often used to gauge the effectiveness of marketing campaigns with regards to ROI.  In a home improvement marketing setting, there are several places that you might consider using call tracking numbers.​Offline Marketing​​Your marketing plan for your home improvement business…